The new BMW branch at City-Süd, consisting of a showroom and administration building as well as a car park, forms an elongated block running parallel to “Süderstraße”, Hamburg’s so-called ‘car mile’. A dynamic roof overhang distinguishes the prestigious entrance area. The “Driving Gallery”, a display of new cars organised like a road which runs through the long building, begins here. The large glass facade on the street displays the vehicles to the outside. Adhering to a linear space concept, a range of functional areas are aligned alongside the road on two storeys, including sales offices, waiting areas, a delivery area, and administration. The linear concept is further enhanced through the distinction between floor coverings and ceiling. In the reception area, a central, multi-functional structure is positioned with its front surface perpendicular to the room’s axis, thus creating a spatial tension. The deliberate interplay of lines and surfaces emphasizes the ‘dynamic’ theme, making this a space that the customer will instantly associate with BMW.
Size: 5.151 m2 GFA
Cost: 5.140.800 EUR
Services: LPH 1-9
Dates: Completion 2010
Use: Administration, Commercial
Client: Bayerische Motoren Werke AG
Photos: Hagen Stier